Scion

Celebrating the diversity of self-expression

Challenge

Engage Scion owners to help generate and promote an active Scion community as part of a user-endorsement sales program.

Strategy

Bring the Scion brand identity to life and reaffirm the commitment to its community by celebrating Scion owners through engagement programs they help create.

Cs Scion Left
Cs Scion Mid
Cs Scion Right

Activations

Created a program that reflected the ExpreScion campaign of self-expression and self-determination by celebrating emerging communities of cultural relevance: From artists, musicians, and performers, to “living” lounges, media gaming, fire sculptures, with a custom radio station playing the event DJs music through attendee car radios and displays of owner designed cars.

Cs Skyy Hero

SKYY

America’s Cup Activation
Cs Eatdrinksf Hero

Eat Drink SF

Culinary Adventure
Cs Benefit Hero

Benefit Cosmetics

They’re Real Eyeliner Global Product Launch

Let’s Connect