Nasdaq

Finance

Rebranding an industry leader as an entrepreneurial disruptor

Challenge

Reposition Nasdaq as a champion of innovative business and entrepreneurial recognition.

Strategy

Promote Nasdaq’s expanded brand mission to serve all aspiring entrepreneurs, not just those poised for IPO, with a new Entrepreneurial Center launched in conjunction with the organization’s 25th anniversary of operating in the Bay Area.

Cs Nasdaq Left
Cs Nasdaq Mid
Cs Nasdaq Right

Activations

An immersive event experience for over 200 CEOs and industry leaders that blended corporate professionalism, innovation thought leadership, and tech startup exploration through celebrity-led bell-ringing, CNBC panel talks, televised interviews, and lavish hospitality.

Let’s Connect