Slow Food Nation

Food & Beverage

Translating a conceptual movement into a live experience

Challenge

Create a live experience that showcased the Slow Food mission of “Good, Clean, and Fair” in a tangible way so that it may become a source of strength, identification and inspiration for all.

Strategy

Create an experience that connected all communities around the food they shared by inviting them to the table of participation.

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Activations

Incorporating everyone from farmers to chefs, architects to builders, educators to students, politicians to public audiences, and producers to consumers, the program provided a playground for individuals to discover and connect with the elements of the movement. The event drew 85,000 guests representing 44 states and 10 countries for an immersive four-day festival.

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Eat Drink SF

Culinary Adventure
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Zagat

30 Under 30
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Scion

ExpreScion Regional Branding & Community Development

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