UCSF

Education

Solving the world’s most important health challenges

Challenge

Create a program that builds the university endowment, used to attract and retain brilliant minds, while sustaining foundational support for mission-critical work and finding new funding to tackle the most complex biomedical questions of our day.

Strategy

Architect a live event that introduces UCSF: The Campaign to a group of key donors to build investment and encourage funding in new giving areas.

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Activations

Guests were invited to participate in interactive behind-the-scenes experiences that introduced them to faculty, their amazing work, and the need for sustained giving. We launched the campaign with a series of motivational videos on life, health, and the future.

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