Campari America

Food & Beverage

Concepting a brand moment

Challenge

Deepen connections between the brand and consumers to drive sales.

Strategy

Reimagine the US happy hour to emulate the aperitivo experience by designing a brand program blueprint that creates a sense of escape celebrated by connection.

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Activations

DPEM created a multi-city summer cocktail promotion campaign that translated the Aperol Spritz aperitivo hour concept to the American happy hour experience. The program was accented with immersive orange décor, signature cocktails, sharable brand moments, and Aperol orange swag giveaways.

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