Benefit Cosmetics

Cosmetics

Launching products to the international beauty industry for revolutionary impact

Challenge

Launch a global consumer product to an audience of 150 VIP beauty editors representing 40 countries and 11 languages.

Strategy

Communicate brand tenets through storytelling in order to create emotional connections and showcase the first product of its kind.

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Activations

Through a program of strategic introduction, guests experienced the brand DNA in the intimacy of Benefit’s headquarters with access to Benefit researchers, executives and marketers. They saw the brand in action through a stylized private reception on Alcatraz Island and were introduced to the launched product through the live enactment of a brand marketing campaign.

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LinkedIn

Retention Strategy Event Consulting
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UCSF

UCSF: The Campaign Launch
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Zagat

30 Under 30

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