Benefit Cosmetics


Launching products to the international beauty industry for revolutionary impact


Launch a global consumer product to an audience of 150 VIP beauty editors representing 40 countries and 11 languages.


Communicate brand tenets through storytelling in order to create emotional connections and showcase the first product of its kind.

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Through a program of strategic introduction, guests experienced the brand DNA in the intimacy of Benefit’s headquarters with access to Benefit researchers, executives and marketers. They saw the brand in action through a stylized private reception on Alcatraz Island and were introduced to the launched product through the live enactment of a brand marketing campaign.

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30 Under 30

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