Defining a tech giant’s unique brand strengths through live experiences to grow market share
Develop a theme that embraces and celebrates primary differentiators by communicating the company as an industry thought leader. Review the brand’s position in the marketplace and evaluate its brand marketing to create a central theme that would unite their growing client community at the annual user conference.
Create a fresh and brand-relevant experience that allows the brand to speak to their unique strengths, without comparison to their competitors. Harness the strength of the existing user base in a more strategic and business-forward manner in order to expand their product’s value perception to include essential business collaboration.
Concept development, with guides to application, of a theme that embraced and celebrated the brand’s primary differentiators.
Created messaging that reflected the diversity and relevance of the brand in the context of a thought-leadership discussion around the future of business.
Developed authentic on-site experiences that supported the brand marketing initiatives preceding the event, including programming for stage presentations, speaker preparation and stage-set formats.