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Struggling to make your virtual event unique and *actually* fun? We are offering our expertise as a sounding board to help you maneuver any obstacles you are facing in planning your virtual event. Our 30-minute calls are focused, giving you the answers and guidance you need to create a successful event through our experience in virtual and experiential design.

McAfee

Tech

Maximizing brand exposure through experiential engagement

Challenge

Establish the McAfee brand and AI product identity through targeted audience engagement at CES.

Strategy

Maximize exposure through high-impact branding, and highlight marquee products through integrated demos.

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Activations

Amplifying external-facing opportunities to stand out at CES, DPEM created a dynamic space that maximized McAfee’s exposure and brand visibility. We designed an experience within the venue that created a saturated brand presence and promoted inclusion to illustrate the brand’s manifesto. Starting with a virtual house, a progression of live demos took guests on a journey through the products’ relevance in daily life while demonstrating what makes McAfee the most trusted brand in cybersecurity.

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