NetSuite

Tech

Strengthening user engagement through key partner experiences

Challenge

Create a series of social engagements for varying audience groups wrapped within a single annual event program.

Strategy

Architect dynamic, aspirational programs for NetSuite’s SuiteWorld that represent the company’s industry leadership through the highest level of engagement and activations services.

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Activations

Focused on deepening the connection between NetSuite and its audience through memorable brand experiences at the No. 1 cloud enterprise resource planning conference. Media were invited to connect with speakers and executives; executives discovered opportunities to network with key existing and potential partners, sponsors and clients; and the annual gala reception brought together more than 5,000 attendees with performances by the likes of Billy Idol, Ozzy Osbourne, ZZ Top, Courtney Love, and Ludacris.

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