Strengthening user engagement through key partner experiences
Challenge
Create a series of social engagements for varying audience groups wrapped within a single annual event program.
Strategy
Architect dynamic, aspirational programs for NetSuite’s SuiteWorld that represent the company’s industry leadership through the highest level of engagement and activations services.
Activations
Focused on deepening the connection between NetSuite and its audience through memorable brand experiences at the No. 1 cloud enterprise resource planning conference. Media were invited to connect with speakers and executives; executives discovered opportunities to network with key existing and potential partners, sponsors and clients; and the annual gala reception brought together more than 5,000 attendees with performances by the likes of Billy Idol, Ozzy Osbourne, ZZ Top, Courtney Love, and Ludacris.
