NetSuite
Tech
Strengthening user engagement with key partner experiences
Challenge
Create a series of social engagements for varying audience groups wrapped within a single annual event program.
Strategy
Architect programs for NetSuite’s SuiteWorld that were dynamic, aspirational, and represented the company’s industry leadership through the highest level of client and guest service.
Activations
Activations that focused on deepening the connection between NetSuite and its audience through memorable brand experiences. From opportunities for media to connect with speakers and executives, to executives networking with key existing and potential partners, sponsors and clients, to the annual gala reception that brings together more than 5,000 attendees of the No. 1 cloud enterprise resource-planning conference with performances by the likes of Billy Idol, Ozzy Osbourne, ZZ Top, Courtney Love and Ludacris.
