SKYY

Food & Beverage

Brand promotion through experiential sponsorship

Challenge

Create an effective brand association between the SKYY product and excitement around the America’s Cup race and the New Zealand crew.

Strategy

Promote SKYY through hosting the New Zealand team‘s hospitality center.

Cs Skyy Left
Cs Skyy Mid
Cs Skyy Right

Activations

Activated the ingeniously designed boat-shaped hospitality center with video montages of New Zealand imagery, SKYY-themed cocktails and lounges, concierge services, and informal meet-and-greets with the race crew.

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