Slow Food Nation
Food & Beverage
Translating a conceptual movement into a live experience
Create a live experience that showcased the Slow Food mission of “Good, Clean, and Fair” in a tangible way so that it may become a source of strength, identification and inspiration for all.
Create an experience that connected all communities around the food they shared by inviting them to the table of participation.
Incorporating everyone from farmers to chefs, architects to builders, educators to students, politicians to public audiences, and producers to consumers, the program provided a playground for individuals to discover and connect with the elements of the movement. The event drew 85,000 guests representing 44 states and 10 countries for an immersive four-day festival.