Solving the world’s most important health challenges
Challenge
Create a program that builds the university endowment, used to attract and retain brilliant minds, while sustaining foundational support for mission-critical work and finding new funding to tackle the most complex biomedical questions of our day.
Strategy
Architect a live event that introduces UCSF: The Campaign to a group of key donors to build investment and encourage funding in new giving areas.
Activations
Guests were invited to participate in interactive behind-the-scenes experiences that introduced them to faculty, their amazing work, and the need for sustained giving. We launched the campaign with a series of motivational videos on life, health, and the future.
