Food & Beverage
Reintroduce a brand through experiential engagement
Refresh and modernize the brand perception to ensure cultural relevance in competition with online sites that champion individual reviews.
Recognize and honor a younger community of influencers in the culinary industry to show the value of fresh perspective and disruptive innovation.
A Zagat hosted awards program with live "hangout" streaming on Zagat's YouTube channel giving viewers a glimpse inside the party and chats with honorees, touch-screen learning tools to present bios and personal histories on the honorees, and a pop-up parklet that brought guests outside to enjoy the summer night and connected the brand with a sense of youthful adventure pushing the boundaries of live-work-play environments.