Zagat

Food & Beverage

Reintroduce a brand through experiential engagement

Challenge

Refresh and modernize the brand perception to ensure cultural relevance in competition with online sites that champion individual reviews.

Strategy

Recognize and honor a younger community of influencers in the culinary industry to show the value of fresh perspective and disruptive innovation.

Zagat Left
Zagat Center
Zagat Right

Activations

A Zagat hosted awards program with live "hangout" streaming on Zagat's YouTube channel giving viewers a glimpse inside the party and chats with honorees, touch-screen learning tools to present bios and personal histories on the honorees, and a pop-up parklet that brought guests outside to enjoy the summer night and connected the brand with a sense of youthful adventure pushing the boundaries of live-work-play environments.

Cs Scion Hero

Scion

ExpreScion Regional Branding & Community Development
Cs Slowfoodnation Hero

Slow Food Nation

Conceptual Movement
Cs Eatdrinksf Hero

Eat Drink SF

Culinary Adventure

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